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"ON THE BALL"   No Drugs, No Crime . Just Soccer!
SOCCER IN THE STREETS Newsletter - SUMMER 2003

"All you needed was a ball and a place to kick it. That's how we started . we saw kids out there and would go to them and put a ball in the middle and they'd start playing." - John Wilson Jr., Program Director, Charleston, SC Soccer In The Streets


In this issue, read more about:

PRO-SOCCER IS PRO-ACTIVE ABOUT BRINGING THE GAME AND EDUCATION TO INNER CITY KIDS
Involvement from professional clubs is becoming a key to inspiring Soccer In The Streets kids

AT-RISK GIRLS RESPOND WITH ENTHUSIASM TO GOGIRLGO PROJECT AND SOCCER TRAINING
The Women's Sports Foundation curriculum and Soccer In The Streets implementation encourage fitness and positive life style for urban girls

"STREET-CUP TOURNAMENT FEVER" BRINGS FUN AND COMPETITION TO ATLANTA
The August events look to be bigger and better, offering good competition and excellent experience for Soccer In The Streets kids

FOCUS ON YOUTH ACHIEVEMENT: LI'L PELES PROGRAM OFFERS 20 YEAR VIEW OF SOCCER BENEFITS
Soccer In The Streets affiliate in Charleston, SC, demonstrates the long-term positive outcomes and need for soccer in disadvantaged neighborhoods

PEOPLE MAKING A DIFFERENCE: INTERNS GIVE A BIG BOOST TO ATLANTA OFFICE
Four college students and one recent graduate generously give up time during summer months to make a difference for kids

COMING TO A CITY NEAR YOU: SOCCER IN THE STREETS OFFERS AFFILIATE INFORMATION TO CITIES ACROSS THE U.S.
With the need greater than ever, the demand for new programs and requests for information continues to grow

WHAT'S HAPPENING IN SUMMER 2003
A quick look at what's coming up in the next few months

A SPECIAL THANKS TO SOME KEY PLAYERS: BREATHING NEW LIFE INTO OLD EQUIPMENT
Many organizations, clubs and individuals are discovering the joys of recycling their used soccer gear by donating it to Soccer In The Streets


The Atlanta Silverbacks hanging out at the Soccer-Bus with the Keystone kids.

Professional Soccer Is Proactive About Bringing The Game And Education To Inner City Kids

Involvement from professional clubs is becoming a key to inspiring Soccer In The Streets kids in various cities across the United States. The contributions have ranged from player appearances and clinics, to free tickets to games and even a customized mobile multi-media education center. "The players are very enthusiastic about working with the children," said A-League's Syracuse Salty Dogs coach Laurie Calloway. "Many of our players believe they can make a difference in a child's life by teaching soccer basics, teamwork, discipline and responsibility."

The Atlanta Beat's "Speed Kick" was a hit at the Solidarity Carnival in Sandy Springs.

The A-League (men's professional soccer) franchise in Atlanta, the Silverbacks, have set a high standard by providing a specially equipped vehicle, the Soccer-Bus, which goes into urban neighborhoods in the Atlanta metro area to deliver life skills soccer lessons and provide a venue for interacting with soccer role models and coaches. Players come to weekly sessions on a regular basis to teach and inspire kids involved in the Soccer In The Streets programs. When asked what they plan to be when they grow up, Sandy Springs program participants Jorge and Juan both enthusiastically respond, "A professional soccer player!"

Atlanta's female counterpart, Women's United Soccer League (WUSA) Atlanta Beat, have also been a frequent supporter of Soccer In The Streets programs and events. Numerous season tickets were provided to enable kids to attend matches, equipment and soccer premiums have been used as incentives for participants, and the Beat have had a presence at several key Soccer In The Streets events.

Two other A-League teams have taken the lead in bringing Soccer In The Streets programs to neighborhoods in their communities. The Richmond Kickers began a community outreach effort in 2000 and most recently, the new club in upstate New York, the Syracuse Salty Dogs, are sending players to several neighborhoods to encourage and educate youth in their community. "We're committed to building the life of kids through soccer in the heart of the Syracuse community," said program coordinator and Salty Dogs media relations director Kristin Banach. "This can be a true sport for all, regardless of ethnic or economic background."

The A-League's Charleston Battery and Major League Soccer's (MLS) New York/New Jersey Metrostars are long-time supporters of Soccer In The Streets programs in their communities. The Battery have partnered with SoccerStreets affiliate, Li'l Peles, to provide high level training through the use of their players to participants who may not be able to afford the costs of elite clubs in their area. The Metrostars have been a partner for the New Brunswick, NJ Soccer In The Streets program for over 5 years, providing player appearances and the ongoing use of a suite for youth to attend the games.


At-risk Girls Respond With Enthusiasm To GOGIRLGO Project And Soccer Training

The Women's Sports Foundation curriculum, "GoGirlGo Project" and implementation by Soccer In The Streets are encouraging fitness and a positive life style for over 500 urban girls, educating them about health-risk behaviors and life lessons such as body image, bullying, diversity, smoking, drugs and stress. Along with basic soccer skills, the girls also learn and are inspired by the true stories from nationally recognized elite female athletes who have faced important decisions in their lives and used their involvement with sports to face such challenges.

Brittany, a participant in Atlanta comments, "Soccer is fun. At first I thought it was hard, but I'm learning a lot. I like the lessons too," referring to the GoGirl discussions that follow the soccer training. Recently, while waiting their turn to play, the team with the yellow jerseys found some yellow lotion with which to paint their faces in a show of team spirit. It must've worked, because after they enthusiastically took the field, they won the next game.

Atlanta girls controlling the ball and waiting for the next instruction.

Hayward program coordinator, Pat Hodges reported, "The girls are very excited about this program. At our school, we had a few of the boys observe one of the meetings. They thought it was great too-'why don't boys get stuff like this?', one of them said." Sarah Press, a young lady participating in the Hayward program is soon to be featured in a U.S. Soccer Foundation publication.

A grant from the Women's Sports Foundation is being used in conjunction with the GoGirlGo Project education curriculum and the Soccer In The Streets program in Atlanta, GA; San Francisco, Hayward and San Diego, CA; Greenville, SC and Tuskegee, AL. Girls will be provided with training and equipment throughout the 10-week program. "We are excited about the opportunity to support your girls' sports program," said Donna Lopiano, Executive Director of the Women's Sports Foundation, in the recent grant award announcement.

Program implementation began with spring program activities in March and will go throughout the summer, and continue during the fall.

Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a charitable educational organization dedicated to ensuring equal access to participation and leadership opportunities for all girls and women in sports and fitness. More information may be found at their web site, www.WomensSportsFoundation.org.


"Street-Cup Tournament Fever" Brings Fun And Competition To Atlanta

Building on the success of the events held this spring, the August "Street-Cup" tournaments look to be bigger and better, offering good competition and excellent experience for Soccer In The Streets kids. "Now that the kids know what to expect, they're more excited than ever to have a real tournament in their neighborhood," explained Jill Robbins, program manager.

"Street-Box" soccer facilities -- modified soccer fields, roughly the size of a tennis court, complete with an all-weather playing surface, permanent goals and durable waist-high plastic perimeter boards will serve as tournament venues for inner city youth. These facilities are designed for use in urban areas and give kids who live in these communities a place of their own to play soccer. The "Street-Cup" will feature small-sided teams in three age groups, which will compete in the day-long event. Participation is free to youth ages 6 to 14. All participants will receive awards for participation.

The first tournament is August 9, from 9:00 a.m. until dusk in East Point. The second tournament is August 16, from 9:00 a.m. until dusk in Sandy Springs and will be held in conjunction with a special graduation ceremony for "Positive-Choice Soccer" life skills program graduates. It is anticipated that well over 100 children will participate in each tournament.

The purpose of the Street-Cup Tournament is to:

  • Provide an outlet for interaction and competition with other teams
  • Reward the efforts of Positive-Choice Soccer program graduates by providing a fun activity in which they can demonstrate and reinforce their newly acquired skills
  • Further each graduates' development by giving them the next challenge in a progressive program
  • Generate visibility and exposure for Street-Box facilities and the Positive-Choice Soccer program

Sponsorships for awards, t-shirts, food and equipment are needed, as are volunteers for each day. For more information or to provide goods and services, please call 678.993.2113.


Focus On Youth Achievement: Li'l Peles Program Offers 20-year View Of Soccer Benefits To Low Income Kids

The "Li'l Peles" Soccer Club, a Soccer In The Streets affiliate in Charleston, SC, demonstrates the long-term positive outcomes and need for soccer in disadvantaged neighborhoods. Formed in 1980 a public housing complex in Charleston, SC, some past players are now successful business owners, teachers, Americorps leaders, and professionals after receiving scholarships to colleges and attending some of the best schools in the U.S. The club is now going into three generations - some of the original coaches are coaching their grandchildren and players that grew up through the club are now coaching their own children.

"Soccer was an easy sport to get involved with. All you needed was a ball and a place to kick it. A lot of kids took to the game naturally," noted co-founder John Wilson Jr. "Because of the speed and the agility, we had a number of good teams because of their natural ability." Initially, there was one team. It was so successful, that they started another team. More and more girls and boys from different housing complexes in Charleston signed up to play. In the club's heyday, there were nine youth recreational teams which took the kids from the age of 5 all the way through 18.

Back in the early days, consistency paid off. The teams won many championships. But they also dealt with resentment and fear of the unknown, such as worry that soccer was going to take over, that it's a communist sport, and even racial antagonism. At the time, Li'l Peles was the only African-American soccer club in the state. "The teams started to get the racial slurs and had to deal with that," Wilson relates. "On the flip side, a lot of other clubs didn't condone that and they came down on those who did. By and large, it was more positive." And the "rag tag" group had a lot of help from the Charleston community "because they knew what we were trying to do. Having grown up under segregation, it was good to see this," Wilson further explained.

Wilson added, "After the first couple of years, there was still a piece missing. How do we connect this international game to this small southern community? Thus we presented the Nguzo Saba - 7 principles of Kwanza, which gave a framework to give our children, since each principle stood for something." The club philosophy incorporated these principles and as kids got involved, there was also special emphasis on teaching them the 17 Laws of Soccer. "Especially Law 5 - that the Referee is the sole authority." The unity that has been created by the club philosophy has led to a 95% retention rate among its players.

Keys to their success have been extensive training for coaches and starting with a good foundation by being connected to affiliated programs. "Any of our players, if you signed up with our club, your card could take you anywhere, literally, in the world because we were part of that large body," said Wilson. The Li'l Peles have always had a relationship with Soccer In The Streets. This affiliation has provided a national presence to help facilitate programming and not have to reinvent the wheel. It has also provided networking opportunities.

The Charleston/Low Country Soccer In The Streets program enables Wilson and his coaching staff to go into schools and day care facilities for a long-term program, applying the Positive-Choice Soccer curriculum developed by Soccer In The Streets. These programs are introductory in nature and provide a segue to club soccer. The Li'l Peles are the club soccer component and a collaboration with the Charleston Battery A-League (men's professional) soccer team helps by providing trainers and other support such as publicity; it also brings in international players from the Caribbean and other parts of the world. The program last year with the Battery reached over 250 kids through Boys & Girls clubs and YMCA's in the area.

Challenges remain. "The game has changed, where you used to only need a ball. Now it's very expensive," noted Wilson. Currently the organization is looking for support in terms of being able to go out into rural areas with equipment, coaches and financial resources. This will enable them to implement the Soccer In The Streets program, planting seeds that will be cultivated through the Li'l Peles Soccer Club experience and Charleston Battery training. "The key," stated Wilson, "is being able to get out there and plant the seeds . with coaches, P.E. teachers and kids in the neighborhood just hanging out. That's how Li'l Peles started . we saw kids out there and would go to them and put a ball in the middle and they'd start playing."


People Making A Difference: Interns Give A Big Boost To Atlanta Office

Four college students and one recent graduate have generously given up time during these summer months to make a difference for kids by serving as interns for Soccer In The Streets. When others their age are making "fun and sun" their priority, these young people are ensuring that children will be the ones to have fun and learn at the same time.

Recent Emory University graduate, Coleen Schoch, completed her degree in International Studies and Economics. Originally from Ohio, she will be drawing on her international exposure and extensive soccer playing experience to serve as a program coordinator and also focus on Hispanic outreach for the East Point program.

Rachel Van Ness is a senior at Clayton College and State University and the current Student Government President. Her degree program in Psychology and Human Services has afforded her an excellent opportunity to explore and learn about the inner-workings of a non-profit organization such as Soccer In The Streets. Her focus will be on program assessment and outcome measurements for curricula being implemented. Rachel's soccer experience at various levels, including college, and her desire to work with kids give her an excellent foundation for working with the program.

Tyler Conner, a senior at University of Georgia, cites his good fortune and desire to give back as the reason he decided to intern this summer. His major in journalism and minor in Spanish make him perfectly suited to work with the Hispanic community outreach efforts in Sandy Springs.

An Tran is also a student at University of Georgia, and is also majoring in Psychology, as well as Sociology. He will be applying his skills at event management in order to organize two Street-Cup Soccer Tournaments for the month of August. He loves working with kids and hopes to bring more cultural awareness to the communities and encourage more parental participation.

An admitted 'soccer person', Amanda Click wishes to work for the benefit of other people, especially children. Amanda is a junior at Georgia Institute of Technology, majoring in Science, Technology & Culture, with a minor in History, Technology & Science. Her confidence and people skills will be applied in the area of fundraising.

All of these talented and caring young people are welcome additions to the Soccer In The Streets team. Their collective skills are a tremendous asset to the organization. Their time spent working with the children and their families will prove to be a life-changing and valuable learning experience that they will never forget.


Coming To A City Near You: Soccer In The Streets Offers Affiliate Iinformation To Cities Across The U.S.

With the need greater than ever, the demand for new programs and requests for information continues to grow. That is why Soccer In The Streets now offers an affiliate application for potential programs in communities new to the SoccerStreets family.

"We get requests for information on a regular basis and we needed a way to address the growing need for Soccer In The Streets programs. This new application process ensures that quality applicants can become affiliates and that their programs can be successful," explained Jill Robbins, national program manager. In addition to a new program in Syracuse, NY, other cities that may see new Soccer In The Streets programs in the near future include Houston, New Orleans and Cincinnati.

Affiliate applications may be obtained by calling the Soccer In The Streets national headquarters office in Atlanta at 678.993.2113 or by visiting the web site at www.soccerstreets.org. The application fee is $50, which covers the cost of a Soccer In The Streets starter kit.


What's Happening In Summer 2003

A quick look at what's coming up in the next few months

  • Atlanta: Street-Cup Tournament - East Point "Street-Box" - August 9
  • Atlanta: Street-Cup Tournament - Sandy Springs "Street-Box" - August 16
  • Atlanta: Allen Road "Positive-Choice" Soccer Graduation - August 16
  • Atlanta: Salvation Army Boys & Girls Club GoGirlGo Project - Graduation - August 8
  • Atlanta: Bethune Elementary School GoGirlGo Kick-off - August
  • YOUR Soccer In The Streets activity HERE (To be included in the quarterly newsletter, please contact the SoccerStreets Information line at 678.993.2113 or send your event announcement to info@soccerstreets.org)

Pete Santora with Nacional Soccer Camps is pleasantly surprised by the amount of soccer gear collected at their last camp.

A Special Thanks To Some Key Players: Breathing New Life Into Old Equipment

Many organizations, clubs and individuals are discovering the joys of recycling their used soccer gear by donating it to Soccer In The Streets. Instead of letting old shoes, scruffy soccer balls and countless team jerseys clutter up their basements, closets and garages, these good folks are putting these items to good use by giving them to Soccer In The Streets to distribute to kids in need.

As an organized effort, the Nacional Soccer CampsT have initiated Project GearT, which sets up collection points at their camps and other soccer events. An Atlanta-area retail store, Just Soccer, has set up collections at both of their locations. At their recent tournament, Concorde Soccer Club, collected gear to be donated to Soccer In The Streets.

Other organizations that have recently cleared out their storage of old uniforms, lost and found items, and outdated tournament t-shirts, among other items, include Norcross Soccer Association, Roswell Parks & Recreation, and Tucker Youth Soccer Association. In addition, there have been generous contributions from individuals throughout the U.S.


"ON THE BALL" is the quarterly newsletter of Soccer In The Streets, an Atlanta based nationwide non-profit organization that develops soccer, educational and life-skills programs for "at-risk" kids in urban communities.

Copyright 2003 by Soccer In The Streets, Inc.  All rights reserved.  This message may be forwarded to individuals if this trailer is included, but may *not* be reposted publicly or reprinted in any form without explicit permission.

Soccer In The Streets, Inc.
2323 Perimeter Park Drive NE
Atlanta , GA   30341

Phone:  678.993.2113
FAX:  770.452.1946
Email:  info@soccerstreets.org
Website:  www.soccerstreets.org


 

 

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